Who Owns Bentley

In a Nutshell

• Discover the current ownership structure behind the iconic luxury car brand, Bentley.
• Learn about the history and evolution of Bentley’s ownership.
• Understand the impact of the current ownership on Bentley’s operations and brand ethos.

Table of Contents

• Introduction
• History of Bentley’s Ownership
  • The Early Years
  • The Rolls-Royce Era
  • The Volkswagen Group Acquisition
• Current Ownership of Bentley
  • Volkswagen’s Influence on Bentley
• The Impact of Current Ownership
  • Innovation and Legacy
• Conclusion
• FAQs

Introduction

Bentley is one of the most prestigious and recognized luxury car brands in the world. Understanding who owns Bentley is key to comprehending its market strategies, branding, and innovations. In this blog post, we’ll delve into the intricate history and current ownership of Bentley, unraveling how past and present partnerships have shaped the brand into what it is today.

History of Bentley’s Ownership

Bentley has undergone several pivotal ownership changes since its inception. This section will guide you through its fascinating ownership timeline.

The Early Years

• Founded by Walter Owen Bentley in 1919, Bentley quickly became synonymous with elegant craftsmanship and powerful, fast cars.
• In 1925, a string of financial difficulties led to its acquisition by Woolf Barnato, securing the company’s future during the Great Depression.

The Rolls-Royce Era

• 1931 marked a significant shift in ownership when Bentley was acquired by Rolls-Royce Limited.
• This period united two great British marques but often saw Bentley models marketed as Rolls-Royce’s more affordable alternatives.

The Volkswagen Group Acquisition

• In 1998, Volkswagen Group took ownership, acquiring the rights to Bentley for £430 million (around $790 million at that time).
• Volkswagen (VW) outmaneuvered BMW, giving VW the rights to Bentley’s automobile assets, trademarks, and designs.

Current Ownership of Bentley

Today, Bentley Motors is entirely owned by the Volkswagen Group. Under VW’s stewardship, Bentley has reinvigorated its brand and expanded its luxury offerings.

Volkswagen’s Influence on Bentley

• Volkswagen has invested heavily in Bentley, enabling it to blend innovative technology with its rich heritage.
• The VW era has seen Bentley launch successful models like the Bentley Continental GT and delve into new segments like luxury SUVs with the Bentley Bentayga.

The Impact of Current Ownership

Volkswagen’s ownership has modernized Bentley while maintaining its quintessential British luxury appeal.

Innovation and Legacy

• The collaboration has integrated advanced technologies from VW while preserving Bentley’s craftsmanship.
• Efforts focus on sustainability through initiatives like hybrid models and attention to environmental impacts.

Conclusion

The journey of Bentley through multiple ownerships highlights the adaptability and enduring appeal of the brand. Under Volkswagen’s leadership, Bentley has successfully balanced tradition with modernity, ensuring its status as a benchmark in luxury cars.

FAQs

1. Who currently owns Bentley?

   Bentley Motors is owned by the Volkswagen Group. You can visit here for more details.

2. When did Volkswagen acquire Bentley?

   Volkswagen acquired Bentley in 1998, reinforcing its position in the luxury automotive segment.

3. How has Bentley changed under VW’s ownership?

   VW’s ownership has enhanced Bentley’s automotive technology and expanded the brand’s model range.

4. Is Bentley still a British brand?

   Yes, Bentley retains its British heritage, with headquarters and factory based in Crewe, England.

5. What innovations have been introduced by VW in Bentley cars?

   Innovations include the integration of hybrid technology and advanced infotainment systems.

6. Does Bentley share technology with other Volkswagen brands?

   Yes, Bentley shares certain platforms and technologies with other Volkswagen brands, ensuring high-tech standards and quality.

7. How does Bentley fit into VW’s brand portfolio?

   Bentley complements Volkswagen’s diverse range by representing the ultra-luxury segment within the group’s umbrella.

For a more comprehensive look at Bentley’s ownership and other brands, visit Who Owns and explore further insights at the Volkswagen Group website.