Who Owns Red Bull?

Red Bull is owned by two families. Red Bull GmbH is Austrian and private: 49% belongs to the estate of co-founder Dietrich Mateschitz, who died in 2022, and 51% to the Yoovidhya family of Thailand, whose patriarch created the original drink. Companies House says none of this — the UK company files a statement that it has no registrable person. Ownership verified 6 September 2026.

Who owns the Red Bull brand?

Red Bull GmbH is registered at Fuschl am See in Austria. It has never been listed and has never been sold.

The British company is RED BULL COMPANY LIMITED (02790349), incorporated 16 February 1993. Its PSC register carries no owner: since 16 February 2017 it has filed a statement that it knows or has reasonable cause to believe that there is no registrable person or registrable relevant legal entity in relation to the company.

So the UK register establishes nothing about who owns Red Bull, and the answer comes from Austrian and Thai sources instead.

Parent company and ultimate owner

The majority holding — 51% — is held by the Yoovidhya family. Chaleo Yoovidhya created Krating Daeng, the Thai energy drink Red Bull is adapted from; he died in 2012 and the stake passed to his family, with his son Chalerm long associated with the business.

Dietrich Mateschitz, the Austrian marketer who encountered the drink on a business trip, took 49% and built the global brand from 1984. He died in October 2022 and his stake passed to his son Mark Mateschitz, who has since restructured how he holds it.

A 51/49 split between two families, one Thai and one Austrian, with no listing and no outside investor, is why so little about Red Bull’s finances is public. Neither side can be bought out without the other’s agreement, and neither has sold.

Brand owner vs operating company

Red Bull GmbH owns the brand and the drink. It does not manufacture: production has always been contracted out, historically to Rauch in Austria, which is unusual for a company of its size and is part of why its structure stays simple.

Krating Daeng, the original Thai drink, is a separate product still sold in Asia by the Yoovidhya family’s business — the same lineage, a different formulation and different packaging. Red Bull and Krating Daeng share owners on one side and are not the same company.

When the ownership changed

Ownership has changed once, by inheritance rather than sale. Mateschitz and Chaleo Yoovidhya founded Red Bull GmbH together in 1984 on the 49/51 split that still stands, and the drink launched in Austria in 1987. Chaleo’s death in 2012 and Mateschitz’s in 2022 moved the stakes to the next generation without altering the proportions.

The most visible British corporate history is in the racing business rather than the drinks one. RED BULL RACING LIMITED (03120645) was incorporated on 1 November 1995 under the name JAGUAR RACING LIMITED — Red Bull bought the Formula One team from Ford in 2004 and renamed the company rather than forming a new one.

Its registered office is the Stewart Building at Milton Keynes, which preserves the name of Stewart Grand Prix, the team Ford bought and turned into Jaguar Racing. Three teams, one company: Stewart, then Jaguar, then Red Bull.

Related brands in the same group

Red Bull owns Red Bull Racing and Racing Bulls in Formula One, football clubs including RB Leipzig, New York Red Bulls and Red Bull Salzburg, Red Bull Media House, and the Red Bull Technology companies in Milton Keynes.

The football holdings are the reason Red Bull appears in multi-club ownership debates: European competition rules restrict clubs under common control from meeting in the same tournament, which has repeatedly required Red Bull to demonstrate that its clubs are separately governed.

Red Bull has no connection to Monster, which is a separate listed American company partly owned by Coca-Cola, nor to any of the drinks groups profiled elsewhere on this site.

Sources and verification

The UK company numbers, the active no-registrable-person statement of 16 February 2017, and the Jaguar Racing previous name on company 03120645 are from the Companies House register.

The 51/49 split is not register-verified. Red Bull GmbH is a private Austrian company with no obligation to publish ownership in a form comparable to a UK PSC register, and the figures come from company statements and consistent reporting rather than a filing this page can cite. Arrangements following Dietrich Mateschitz’s death have been restructured privately, so the precise holding vehicles are not public. Companies House does not verify most filed information.