Who Owns Rare Beauty?

Rare Beauty, the innovative cosmetics brand known for its commitment to inclusivity and emotional well-being, has taken the beauty industry by storm. Established by a major celebrity whose influence extends beyond just music or acting, knowing who owns Rare Beauty is key to understanding the brand’s ethos and success. In this blog post, we’ll delve into the intriguing ownership of Rare Beauty and explore what sets this brand apart.

Essential Highlights

• Rare Beauty was founded by Selena Gomez, famed musician and actress.
• The brand emphasizes authenticity, self-expression, and mental health.
• It is part of the new wave of beauty brands focusing on inclusivity and diversity.
• Rare Beauty operates under Kendo Brands, an incubator known for successful partnerships with celebrity brands.

Table of Contents

• The Vision Behind Rare Beauty
• Selena Gomez: The Face and Visionary
• Kendo Brands: The Powerhouse Partner
• Brand Ethos and Initiatives
• Market Impact and Consumer Reception
• FAQs

The Vision Behind Rare Beauty

Rare Beauty was conceptualized to challenge unrealistic standards of perfection. In an era dominated by filtered images and unattainable beauty ideals, Rare Beauty emerges as a fresh breath of air. The brand focuses on promoting self-love and embracing each individual’s unique features.

• Mission: To break down unrealistic standards of beauty.
• Launch: Debuted in 2020, quickly garnered a dedicated fan base.

Selena Gomez: The Face and Visionary

Pop sensation Selena Gomez founded Rare Beauty. Known worldwide not just for her music and acting career but also as a mental health advocate, Gomez’s venture into the beauty industry aligns closely with her personal values.

• Passion: Gomez leverages her platform to promote mental health and well-being.
• Authenticity: Her candid approach to personal struggles adds authenticity to the brand’s philosophy.

Learn more about who owns Rare Beauty on our dedicated page.

Kendo Brands: The Powerhouse Partner

Kendo Holdings, Inc. serves as the incubator for Rare Beauty. Kendo is known for nurturing beauty brands that push boundaries and redefine market trends.

• Profile: A leading developer of beauty brands with a portfolio including Fenty Beauty by Rihanna.
• Strategy: Kendo’s expertise in brand development ensures Rare Beauty’s continuous growth and alignment with consumer needs.

Explore further about who owns Rare Beauty under Kendo Brands.

Brand Ethos and Initiatives

Rare Beauty stands out for its dedication to mental health awareness. The brand donates to its Rare Impact Fund, supporting mental health services.

• Inclusivity: Wide range of shades and products for all skin types and tones.
• Impact Fund: 1% of all product sales go to the Rare Impact Fund, aiding mental health resources.

Market Impact and Consumer Reception

Rare Beauty has made a significant impact on the beauty industry. The brand’s unique value proposition resonates with modern consumers seeking authenticity and accountability.

• Reception: High praise for product quality and social responsibility focus.
• Growth: Rapid expansion and popularity among diverse consumer demographics.

Visit Who Owns for more insights and updates on leading brands.

FAQs

1. Who founded Rare Beauty?
   • Rare Beauty was founded by Selena Gomez in 2020.
2. What sets Rare Beauty apart from other brands?
   • Its focus on inclusivity, mental health awareness, and realistic beauty standards.
3. Who is the parent company of Rare Beauty?
   • Kendo Brands, which is part of the LVMH group, incubates Rare Beauty.
4. Why is mental health important to Rare Beauty?
   • It aligns with Selena Gomez’s advocacy, supporting the Rare Impact Fund for mental health.
5. What is the Rare Impact Fund?
   • An initiative by Rare Beauty, it allocates 1% of sales to mental health resources.

For additional information, you can check out Sephora’s insights or Rare Beauty’s official website.