Who Owns Twix Chocolate

Twix is a beloved chocolate bar, known for its distinctive combination of cookie, caramel, and chocolate. But who owns this popular treat? Understanding the ownership behind Twix not only adds to your knowledge of its history but also sheds light on the broader confectionery industry. In this blog post, we delve into the origins, the current owners, and interesting facts about Twix’s journey through the candy world.

In a Nutshell

• Ownership: Twix is owned by Mars, Incorporated, a global leader in the candy industry.
• History: Twix was first created in the UK in 1967 and entered the US market in 1979.
• Current Market: Mars, Incorporated owns other popular brands like M&M’s, Snickers, and Milky Way.
• Innovation: Over the years, Twix has seen various flavors and limited editions, cementing its place in the market.

Table of Contents

• Twix’s Origin and History
• Ownership Through the Years
• Mars, Incorporated: A Confectionery Giant
• Twix in Popular Culture
• FAQ
• Conclusion

Twix’s Origin and History

Twix was first introduced to the UK market in 1967. Originally, it was known as ‘Raider’ in several European countries up until the 1990s, when it was rebranded as ‘Twix’ to unify the brand globally.

• Originally launched in the UK market in 1967.
• Branded as ‘Raider’ in several European countries till the 1990s.
• Entered the US market in 1979, becoming one of the favorite chocolate bars.

Twix’s name is a portmanteau of twin and biscuit, highlighting its original focus on the dual bars featuring a biscuit core.

Ownership Through the Years

The ownership of Twix has remained consistent with Mars, Incorporated. Mars, a family-owned business known for its confectionery, pet care, and food products, has been instrumental in the global success of Twix.

• Mars, Incorporated has owned Twix since its inception.
• Maintained brand consistency and growth through innovative marketing and product development.

You can learn more about the significant brands owned by Mars by checking out Who Owns Twix Chocolate.

Mars, Incorporated: A Confectionery Giant

Mars, Incorporated is a name synonymous with the candy industry. Founded by Franklin Mars in 1911, the company has grown into an international leader in chocolate and candy production.

• Mars is responsible for iconic brands including M&M’s, Snickers, and Milky Way.
• Known for their high-quality standards and innovative product variations.

To discover more about the company’s full ownership portfolio, visit Who Owns.

For more information about Mars and its products, refer to Mars’ official website and Business Insider’s deep dive into Mars.

Twix in Popular Culture

Twix has had a significant impact on popular culture, often highlighted in media and loved by many.

• Featured in various advertising campaigns emphasizing “Left Twix” vs. “Right Twix.”
• Limited edition flavors and innovative marketing strategies keep the brand popular and relevant.

For cultural references and media appearances, check out Twix advertising insights.

FAQ

Who manufactures Twix?
Mars, Incorporated is the manufacturer of Twix.

Why is Twix called ‘Twix’?
The name is a combination of ‘twin’ and ‘biscuit’ denoting its twin bar and biscuit ingredients.

When was Twix introduced to the US market?
Twix entered the US market in 1979.

What were some limited edition Twix flavors?
Twix has released numerous limited editions, including peanut butter, fudge, cookies & creme, and salted caramel.

What distinguishes Left Twix from Right Twix?
While the Left Twix vs Right Twix campaign is a marketing concept, both sides are essentially the same.

What other brands are owned by Mars, Incorporated?
Mars owns well-known brands like M&M’s, Snickers, and Milky Way.

Conclusion

Understanding who owns Twix enriches your appreciation for this classic chocolate bar. Through its history and innovations, Twix remains a testament to Mars, Incorporated’s prowess in the confectionery industry. The next time you unwrap a Twix, remember the rich heritage and global reach that has made it a favorite across generations. For further details on the ownership of Twix and other products, check out Who Owns.