Who Owns Bugatti?

In a Nutshell

• Volkswagen Group owns Bugatti.
• Changes in ownership have occurred over the years.
• Bugatti’s current state and future prospects.

Table of Contents

1. Introduction
2. The Early Years of Bugatti
3. Changes in Ownership
4. Volkswagen Group Acquisition
5. Current Ownership and Future Prospects
6. FAQ

Introduction

Bugatti, a name synonymous with luxury and performance, has a storied history that dates back over a century. Understanding who owns Bugatti today requires a dive into the past, examining the various changes in ownership that have shaped the brand.

The Early Years of Bugatti

Founding by Ettore Bugatti

Ettore Bugatti founded the company in 1909. A visionary Italian-born French automobile designer, Ettore Bugatti established the brand in Molsheim, Alsace (then part of the German Empire).

Initial Success

Bugatti quickly gained a reputation for its engineering prowess and aesthetic excellence. Iconic models like the Type 35 Grand Prix car set new standards in motorsport.

Impact of WWII

The onset of World War II and Ettore Bugatti’s death in 1947 were major setbacks. The company’s production declined, and it struggled to stay afloat.

Changes in Ownership

Post-War Struggles

After the war, Bugatti was in dire financial straits, leading to multiple changes in ownership. Various entities attempted to revive the brand, but none were successful.

Acquisition by Hispano-Suiza

1963 saw Bugatti’s assets sold to Hispano-Suiza, a French aircraft equipment manufacturer. This change didn’t bring the revival anticipated, and Bugatti remained dormant.

Romano Artioli’s Revival

Italian entrepreneur Romano Artioli attempted to revive Bugatti in the late 1980s. He introduced the EB 110, but financial issues led to another collapse in the mid-1990s.

Volkswagen Group Acquisition

The 1998 Takeover

Volkswagen Group acquired Bugatti in 1998. This acquisition marked a significant turning point for the brand.

Development Under VW

Volkswagen spared no expense in re-establishing Bugatti as a leading luxury car manufacturer. The famed Bugatti Veyron, introduced in 2005, epitomized this effort.

Continued Investment

Under Volkswagen’s stewardship, Bugatti has seen continued investment and innovation. Models like the Chiron have pushed the boundaries of automotive performance.

Current Ownership and Future Prospects

Rimac and Volkswagen Group Partnership

In 2021, Bugatti entered a new chapter with the formation of Bugatti Rimac. This joint venture between the Volkswagen Group and Rimac Automobili aims to steer Bugatti into an era of electrification.

Future Outlook

Bugatti’s future looks promising, focusing on innovative designs and advanced technology. The brand remains a symbol of luxury and performance, adapting to the changing automotive landscape.

Internal Link

You can learn more about the ownership journey of luxury brands on Who Owns.

FAQ

Who is the current owner of Bugatti?

As of 2021, Bugatti is owned by Bugatti Rimac, a joint venture between the Volkswagen Group and Rimac Automobili.

When did Volkswagen acquire Bugatti?

Volkswagen acquired Bugatti in 1998.

Why did Bugatti sell to Volkswagen Group?

Bugatti was struggling financially, and Volkswagen Group saw the potential to revive the prestigious brand.

What was the impact of the Volkswagen Group on Bugatti?

Volkswagen’s acquisition resuscitated Bugatti, leading to the development of iconic models like the Veyron and Chiron.

What does Bugatti Rimac aim to achieve?

The joint venture aims to bring Bugatti into the age of electrification and continued high-performance innovation.

Where can I learn more about luxury car brand ownership?

For more detailed insights, you can read up on various luxury car brand ownership details at Who Owns.

Are there any upcoming Bugatti models?

Bugatti is continuously working on new models, and their future line-up will likely focus on combining luxury with advanced sustainable technology.

By understanding the intricate history and multiple ownership changes, you get a clearer picture of Bugatti’s enduring legacy in the automotive world. Keep an eye on the evolving landscape as the brand continues to innovate under its current ownership.