Who Owns Rubicon?

Rubicon, the renowned fruit juice brand, has a rich history and an intriguing ownership story. Founded in the UK in 1982, Rubicon quickly became a household name, known for its exotic fruit flavors and high-quality beverages. But who owns Rubicon today? Let’s delve into the details and uncover the current ownership of this beloved brand.

The Journey of Rubicon

Rubicon started as a small enterprise focused on providing authentic fruit drinks that captured the essence of exotic fruits from around the world. The brand’s popularity soared, and it wasn’t long before Rubicon became a staple in many homes across the UK and beyond. With its unique flavors like mango, lychee, and guava, Rubicon distinguished itself from other fruit juice brands.

The Current Owner

Today, Rubicon is owned by AG Barr plc, a Scottish soft drinks manufacturer. AG Barr is a well-established company with a diverse portfolio of beverages, including the iconic Irn-Bru. The acquisition of Rubicon by AG Barr in 2008 marked a significant expansion of their product range, allowing them to tap into the growing market for exotic fruit drinks.

AG Barr’s Vision for Rubicon

Under the ownership of AG Barr, Rubicon has continued to thrive and expand its reach. The company has invested in innovative marketing strategies and product development to keep Rubicon at the forefront of the fruit juice industry. Their commitment to maintaining the quality and authenticity of Rubicon’s flavors has ensured that the brand remains a favorite among consumers.

Learn More

For those interested in the detailed history and ownership of Rubicon and other popular brands, the Who Owns website is an excellent resource. It provides comprehensive information on the ownership of various companies and brands, offering valuable insights into the corporate world.

Rubicon’s journey from a small UK-based enterprise to a prominent brand under the ownership of AG Barr is a testament to its enduring appeal and quality. As AG Barr continues to innovate and expand Rubicon’s offerings, consumers can look forward to enjoying their favorite exotic fruit drinks for many years to come.

For more detailed information on who owns Rubicon and other well-known brands, visit Who Owns.