Who Owns Skittles And M&Ms?

Skittles and M&Ms are two of the world’s most beloved candies, known for their vibrant colors and irresistible flavors. If you’ve ever wondered who is behind these iconic brands, you’re not alone. Understanding who owns Skittles and M&Ms illuminates not only the history of these candies but also the broader landscape of the confectionery industry. Let’s dive into the origins, ownership, and interesting tidbits about these delightful treats.

Essential Highlights

Current Ownership: Skittles and M&Ms are both owned by the global conglomerate, Mars, Incorporated.
Historical Roots: Skittles originated in England, while M&Ms have their roots in the USA during World War II.
Mars, Incorporated: A private, family-owned business with a vast portfolio in confectionery, food, and pet care products.
Market Impact: Both brands play pivotal roles in Mars’ market dominance in the candy industry.
Fun Fact: M&Ms have flown to space with astronauts multiple times because of their convenience and appeal.

The Origin of Skittles
The Origin of M&Ms
The Company Behind: Mars, Incorporated
Marketing and Impact
Conclusion
FAQs

The Origin of Skittles

Skittles were originally manufactured in England in the 1970s. They made their way to America in 1979, capturing the imagination (and taste buds) of the public with the tagline “Taste the Rainbow.” Known for their fruity flavors and chewy texture, Skittles quickly became a staple in the confectionery market.

Initially introduced by a British company, Skittles soon piqued the interest of Mars, Incorporated, leading to its acquisition.

For more about the history of Skittles, visit this page.

The Origin of M&Ms

M&Ms have a fascinating history that dates back to the early 1940s. Forrest Mars, Sr., son of the Mars Company’s founder, collaborated with Bruce Murrie, son of Hershey’s president, to create a hard-shelled candy that wouldn’t melt easily.

The initial idea was solidified during the Spanish Civil War when Mars saw soldiers consuming chocolate pellets with hard shells.
M&Ms were initially produced for military soldiers before they became a popular consumer product.

For further insight, check out the Who Owns page.

The Company Behind: Mars, Incorporated

Mars, Incorporated is a globally recognized company. Known for its broad portfolio, it includes popular brands across confectionery, pet care, and food industries. Despite being one of the largest privately-held businesses, it maintains a low-profile public presence.

The company was established in 1911.
Mars now produces over 300 million M&Ms daily at their New Jersey factory alone.
Its acquisitions have expanded its presence, making Skittles and M&Ms central to its brand family’s success.

For a comprehensive list of Mars’ holdings, visit Mars, Incorporated’s website.

Marketing and Impact

Skittles and M&Ms have left a significant mark on candy marketing. Their creative advertising campaigns and loyal consumer base have helped cement their places in pop culture.

Skittles’ “Taste the Rainbow” campaign is iconic and well-recognized globally.
M&Ms’ characters have featured in numerous entertaining advertisements.

Both candies have contributed significantly to Mars’ market dominance. Their inclusion in various consumer products and their adaptability to festive seasons boost sales annually.

For marketing insights, check the analysis on Adweek.

Conclusion

Understanding the ownership and history behind Skittles and M&Ms offers more than just trivia; it showcases their impact on the confectionery industry and the strategic movements of Mars, Incorporated. These brands not only represent delicious snacks but also the legacy of innovation, marketing mastery, and consumer connection.

FAQs

1. Who owns Skittles and M&Ms?
Both are owned by Mars, Incorporated, a large, private, and family-owned business.

2. When were Skittles first introduced?
Skittles were first introduced in England in the 1970s and in the USA in 1979.

3. What is the significance of M&Ms during World War II?
M&Ms were created as a durable, heat-resistant candy for soldiers, preventing melting in hot climates.

4. Has Mars, Incorporated owned any other notable brands?
Yes, Mars owns a wide range of brands across different sectors, including Snickers, Twix, Pedigree, and Uncle Ben’s.

5. What’s unique about Mars, Incorporated being a private company?
As a private company, Mars is not subject to public market pressures, allowing for long-term strategy execution.

For more in-depth exploration, please visit the Who Owns website.

Skittles And M&Ms