Who Owns Skittles Brand

Skittles, the colorful candy beloved by many, has left an indelible mark on the candy industry with its catchy slogan and zesty flavors. But have you ever wondered who holds the reins of this ubiquitous brand? This blog post delves into the ownership history and current status of the Skittles brand, exploring its evolution, parent company, and the impact this ownership has had on the brand’s success.

In a Nutshell

• Origins: Skittles was originally made by a British company in 1974.
• Current Owner: The Skittles brand is currently owned by Mars, Incorporated.
• Acquisition: Mars acquired the brand in the 1980s.
• Global Reach: Since its acquisition, Skittles has expanded its reach globally.
• Mars History: Mars is a leading figure in the confectionery industry with a diverse portfolio.

Table of Contents

• Origins of Skittles
• Acquisition by Mars, Incorporated
• The Impact of Mars Ownership
• Mars, Incorporated: A Powerhouse in Confectionery
• FAQs About Skittles Brand Ownership

Origins of Skittles

Skittles was first introduced in 1974 by a British company. The brand quickly caught the attention of candy enthusiasts with its unique concept of fruit-flavored morsels that provided a “taste the rainbow” experience. Skittles started as a European creation and rapidly gained a dedicated following.

Acquisition by Mars, Incorporated

Mars, Incorporated acquired the Skittles brand in the 1980s. By adding this vibrant product to its already extensive candy lineup, Mars significantly expanded its presence in the candy market. With this acquisition, Mars leveraged its global network to enhance Skittles’ distribution, introducing it to new markets and adapting it to varying consumer preferences.

The Impact of Mars Ownership

The acquisition by Mars turned Skittles into a global phenomenon. The company invested in marketing campaigns that solidified Skittles’ brand identity, making the “Taste the Rainbow” slogan iconic. Under Mars’ ownership, Skittles have not only grown in popularity but also in flavor variety, catering to a more diverse audience.

• Mars’ strategic marketing campaigns.
• Expansion into new international markets.
• Development of new flavor profiles and product lines.

Mars, Incorporated: A Powerhouse in Confectionery

Mars, Incorporated is a titan in the confectionery industry, boasting a rich history and diverse product range. Besides Skittles, Mars owns other major brands, such as Mars Bars, Snickers, and M&M’s.

• Mars’ commitment to sustainable sourcing and environmental practices.
• Expansion into pet care and other industries.
• Innovation in product development and marketing strategies.

For more in-depth information about Mars and other brands under its wing, you can learn more on Who Owns, as well as specifics about the Skittles Brand and explore owners of other companies through this resource.

FAQs About Skittles Brand Ownership

Who originally made Skittles?
Skittles was originally produced by a British company in 1974 before being acquired by Mars, Incorporated.

When did Mars acquire Skittles?
Mars acquired the Skittles brand in the 1980s, bringing it into its diverse confectionary portfolio.

How has Mars influenced Skittles’ growth?
Mars has expanded Skittles’ global reach and variety, turning it into one of the world’s most recognized candy brands.

What other brands does Mars, Incorporated own?
Mars owns several prominent brands including Mars Bars, Snickers, M&Ms, and Twix, among others.

Where can I find more information about the Skittles brand?
You can visit the Who Owns Skittles Brand page for more detailed insights on the ownership and history.

For further reading, check out Business Insider, Confectionery News, and Food & Wine websites to understand Skittles’ place in the broader confectionery markets.