Who Owns Corona: Understanding the Ownership of the Iconic Beer Brand

Who owns Corona? This question often arises when discussing one of the world’s most famous beer brands. Corona, originally brewed in Mexico by the brewery Grupo Modelo, has become synonymous with refreshing beers thanks to its global popularity and rich history. In this article, we’ll clarify the various ownership rights and structures related to the Corona brand and its production.

AB InBev: The Global Owner of Corona

Internationally, Anheuser-Busch InBev (AB InBev) holds the crown as the owner and controller of the Corona brand and its production. AB InBev is known as the world’s largest brewing company, with Corona as one of its flagship brands. This company’s influence is global, with Corona being exported to over 150 countries, making it a staple in the portfolios of beer lovers worldwide.

Grupo Modelo: The Brewery Behind Corona

While AB InBev owns the brand, the beer itself continues to be brewed by Grupo Modelo, the original Mexican brewery responsible for creating Corona. This partnership ensures consistency in flavor and quality, aligning with the expectations and love of Corona fans everywhere.

Constellation Brands: The Key Player in the United States

In the United States, Constellation Brands holds exclusive rights to import, market, and sell Corona. This distinction means that while AB InBev owns the brand worldwide, Constellation Brands serves as the sole importer and exclusive licensee within the U.S., Washington, D.C., and Guam. Despite this unique arrangement, it’s essential to note that the production for the U.S. market is still handled by Grupo Modelo under AB InBev’s overarching ownership.

Exploring the Global and U.S. Markets

Corona’s success story is a blend of strategic ownership and marketing efforts. Globally, AB InBev taps into Corona’s broad appeal by expanding its market reach, which has helped Corona retain its title as one of the world’s most valuable beer brands. Conversely, in the United States, Constellation Brands focuses on enhancing Corona’s brand image and securing its position in the competitive U.S. market.

Conclusion

In conclusion, the ownership of the Corona brand is structured through distinct yet collaborative entities. While AB InBev stands as the global powerhouse behind the Corona brand, Grupo Modelo continues to craft the beer, ensuring its iconic flavor profile remains unchanged. Simultaneously, Constellation Brands plays a crucial role in maintaining Corona’s prominence in the U.S. beer market. This complex ownership model exemplifies how strategic alliances can successfully manage and promote an iconic brand across different regions.