Who Owns Fila

Fila is owned by Misto Holdings Corp., formerly known as Fila Holdings Corp., a South Korean company that manages a global portfolio of brands including Fila^[2][3][4]. The company is headquartered in Seoul, South Korea, and was originally founded in Italy in 1911 before the Fila brand was acquired by Fila Korea in 2007^[1].

The largest shareholders of Misto Holdings (formerly Fila Holdings) include Piemonte Co., Ltd (approximately 20%), Misto Holdings itself (20%), and South Korea’s National Pension Service (around 13%). Gene Yoon, who owns a 75% stake in Piemonte, serves as the chairman of Misto Holdings. The CEO is Yoon Keun-chang^[1].

The company officially changed its corporate name from Fila Holdings to Misto Holdings in 2025 to better reflect its multi-brand portfolio and strategic direction in the global market^[2][3][4].

References

• [1] Fila – Wikipedia
• [2] EXEC: Fila Sets U.S. Re-Org and Inventory Sell-Off
• [3] Fila Holdings Officially Changes Name to Misto Holdings
• [4] History – Misto Holdings