Who Owns Flora?

The Story Behind a Plant-Based Icon

With the rise of climate-conscious eating and the global shift towards plant-based diets, Flora has become a staple in kitchens around the world. But who really owns Flora, and what’s the story behind its evolving identity? In this post, we break down the complex ownership, the new chapter for Flora, and what it means for consumers and the industry alike.

Essential Highlights

Flora is owned by Flora Food Group—a global plant-based food leader formerly known as Upfield[3][5].
Flora Food Group is headquartered in Amsterdam, operates across 100+ countries, and manages 15 manufacturing sites with a robust brand portfolio[3][5].
The Flora brand has over 150 years of history, rooted in innovation and plant-based nutrition[3].
The company’s recent rebranding from Upfield in 2024 marks a strategic pivot towards further sustainability and plant-based leadership[5].
Flora Food Group’s portfolio extends beyond Flora, including major brands like Country Crock, BlueBand, and Violife[1][3].
For the latest and most detailed ownership updates, visit Who Owns Flora.

The Evolution of Flora: From Margarine Pioneer to Plant-Based Giant
Who Is Flora Food Group?
The 2024 Rebrand: Why Upfield Became Flora Food Group
Ownership Structure and Brand Portfolio
Flora’s Global Impact and Market Presence
Why Ownership Matters: Transparency in the Food Industry
FAQs

The Evolution of Flora: From Margarine Pioneer to Plant-Based Giant

Flora’s roots trace back to the very creation of margarine. The journey began with Hippolyte Mège-Mouriès, who invented margarine in the 19th century. The patent was soon acquired by the Jurgens Family in 1871, leading to the first mass-market plant-based spreads[3].

Over decades, ownership shifted through food industry giants, including Van den Berghs and Lever Brothers—the latter eventually becoming Unilever.
In 2018, Flora Food Group was formed, marking the start of Flora’s journey as the flagship of an independent, plant-based company[3].
Flora now stands as a symbol of culinary innovation, healthy living, and environmental consciousness.

Who Is Flora Food Group?

Flora Food Group is the current owner of the Flora brand.

Headquartered in Amsterdam, Flora Food Group employs approximately 4,700 people and reported net sales of €3.1 billion in 2024[3].
With operations spanning over 100 countries and 15 manufacturing sites across five continents, the company is a major influence in the food industry[3][1].
Its mission is to deliver delicious, nutritious, and affordable food that is better for people and the planet[3][5].

Learn more about the group’s brands, history, and leadership at Flora Food Group’s official website.

The 2024 Rebrand: Why Upfield Became Flora Food Group

In September 2024, Upfield officially rebranded as Flora Food Group.

The switch reflects a performance-driven transformation and an evolved purpose: to lead the market in plant-based foods that are both sustainable and accessible[5].
Flora, as one of the group’s most recognized and beloved brands, was chosen as the company’s new face to emphasize its rich legacy and market influence[5].
Flora Food Group aims to accelerate the transition to dairy alternatives, tapping into trends like population growth and demand for environmentally-friendly options[5].

For in-depth analysis and updates, check out Who Owns Flora.

Ownership Structure and Brand Portfolio

Flora Food Group’s portfolio is diverse and globally recognized.

Flora is just one of several leading brands under the group’s umbrella, alongside:
- Country Crock
- BlueBand
- I Can’t Believe It’s Not Butter!
- Rama
- Violife (vegan cheese)
The company manages 15 manufacturing sites, with a strong presence in the US, Europe, and emerging markets[1][3].

Notable milestones:
– Acquisition of a major US production facility in Kansas in 2024, supporting creams and cheese alternatives across the Americas[1].
– Strategic investments in food innovation, including funding emerging plant-based startups[1].

For a full breakdown of current food brand ownerships, see Who Owns.

Flora’s Global Impact and Market Presence

Flora Food Group touches millions of households every day.

The company’s products are widely available in retail, food service, and export markets[3].
Flora has championed plant-based spreads, reducing reliance on dairy and appealing to vegans, vegetarians, and flexitarians.
Thanks to robust innovation and sustainability efforts, Flora Food Group has built a reputation for ethical sourcing, reduced carbon footprint, and transparent labeling.

For industry-wide perspectives, explore resources like Plant Based News and The Vegan Society.

Why Ownership Matters: Transparency in the Food Industry

Understanding who owns your favorite food brands isn’t just trivia—it’s a matter of trust, ethics, and informed consumer choice.

Large conglomerates shape supply chains, ingredients sourcing, and product values.
Flora Food Group’s transparent approach allows consumers to know what’s behind the label—critical in an era of greenwashing and evolving food standards.
Transparent ownership helps consumers align their purchases with their values—be it sustainability, animal welfare, or supporting plant-based innovation.

Stay updated on food brand ownership at WhoOwns.co.uk.

FAQs

Who currently owns Flora?
Flora is owned by Flora Food Group, an Amsterdam-headquartered international company focused on plant-based foods[3][5].

What happened to Upfield—are they still involved?
Upfield was renamed Flora Food Group in September 2024 as part of a major rebrand and strategic shift[5].

Where is Flora Food Group based?
Flora Food Group’s headquarters are in Amsterdam, Netherlands[3][5].

What other brands does Flora Food Group own?
The company owns several major brands, including Country Crock, BlueBand, I Can’t Believe It’s Not Butter!, Rama, and Violife, among others[1][3].

How can I find out who owns other popular food brands?
Visit Who Owns for a comprehensive database of food brand ownerships.

Is Flora vegan?
Most Flora spreads and products are plant-based and suitable for vegans, but always check specific product labels for details.

Where can I find official statements or press releases about Flora’s ownership?
Check Flora Food Group’s official website and leading food business authorities such as Just Food.

Explore more insights, brand histories, and ownership breakdowns at Who Owns Flora and the main Who Owns portal.

Who Owns Flora