Who Owns Graze? Understanding Ownership Behind the Brand(s)

The name Graze is widely recognized—but what’s behind it? With multiple companies worldwide using “Graze” or similar names, understanding who actually owns Graze can be confusing. This guide unpacks the ownership of the UK’s renowned healthy snack company, explores other notable businesses like Graze Craze, and helps separate fact from fiction when it comes to “Graze” ownership.

Essential Highlights

Graze, the UK healthy snack company, is owned by Unilever after a 2019 acquisition.
Graze Craze, the fast-growing U.S. charcuterie franchise, is owned by United Franchise Group (UFG).
The brand “Graze” also appears in unrelated tech startups and food concepts globally—ownership varies.
Accurate ownership details can be verified via resources like Who Owns, which specializes in company ownership transparency.
Graze UK discontinued its classic snack box in 2024, focusing on a new monthly subscription model—later also paused.
Careful distinction between businesses sharing the “Graze” name is critical for consumers and investors.

<a href="#section-1">Graze UK: The Healthy Snack Pioneer</a>
<a href="#section-2">Who Owns Graze? Unilever’s Acquisition</a>
<a href="#section-3">Graze Craze: The U.S. Charcuterie Franchise</a>
<a href="#section-4">Other Businesses Named Graze</a>
<a href="#section-5">Why Ownership Transparency Matters</a>
<a href="#section-6">Frequently Asked Questions</a>

Graze UK: The Healthy Snack Pioneer

Graze UK is an iconic British snack company, famous for its innovative snack boxes and direct-to-door delivery model.

Launched in 2008 by a group led by Graham Bosher, Graze quickly gained a reputation for offering healthy snacks in convenient, portion-controlled packs. The company expanded rapidly, serving millions and entering retail channels like Sainsbury’s and Boots.

Innovative Subscription Model: Graze popularized the letterbox-friendly snack box, tailoring selections to customer preferences.
Retail Expansion: By 2017, Graze snacks were available in thousands of U.S. stores and major UK retailers.
Business Model Shifts: In 2024, Graze ceased its classic tailored subscription, introducing and then pausing a new monthly snack box approach.

For a detailed breakdown of the company’s journey, Who Owns Graze is an excellent reference.

Who Owns Graze? Unilever’s Acquisition

The current owner of Graze UK is Unilever, one of the world’s largest consumer goods companies.

Unilever acquired Graze in February 2019. The purchase marked Graze’s integration into a global portfolio that includes renowned brands in food and wellness.
The acquisition enabled Graze to tap into Unilever’s vast distribution, marketing, and product development expertise.
Graze continues to operate under its own brand identity while leveraging Unilever’s resources for scale and innovation[1].

Ownership Timeline:
– 2008-2012: Founded and led by Graham Bosher and co-founders.
– 2012-2019: Majority stake held by The Carlyle Group.
– 2019-present: Wholly owned by Unilever.

For more on how Unilever manages its brands and the impact of such acquisitions, see Unilever’s brands page and BBC Business.

Graze Craze: The U.S. Charcuterie Franchise

Graze Craze is a distinct entity from Graze UK—a U.S. fast-casual franchise specializing in charcuterie boards.

Ownership: United Franchise Group (UFG), a leading franchisor managing various food and service brands, owns Graze Craze[4].
Rapid Growth: Founded in Oklahoma in 2020, Graze Craze joined UFG in 2021 and has since expanded to over 100 locations.
Unique Concept: Known for artful charcuterie boards, Graze Craze focuses on curated food experiences for events and everyday enjoyment[3].
Franchise Model: UFG provides franchise support, marketing, and operational systems for new owners, fueling nationwide growth.

For detailed franchise data, visit Graze Craze on Who Owns, or review details at Franchise.org.

Other Businesses Named Graze

The “Graze” brand name appears in various sectors. It’s vital to differentiate between similarly named but unrelated businesses:

Tech Startups: For example, a Portland-based startup named Graze builds tools for social media, but is unrelated to the snack and charcuterie brands[2].
Restaurants and Cafés: Other independent eateries may use the name, but have no corporate connection to Graze UK or Graze Craze.
Always verify a business’s background before associating it with a larger brand.

Use reputable directories like Who Owns to clarify business ownership.

Why Ownership Transparency Matters

Clear ownership information benefits consumers, partners, and investors alike.

Trust and Accountability: Knowing who owns a brand helps assess its values, quality standards, and long-term plans.
Investment Decisions: Potential franchisees or partners need accurate background checks, especially when brand names overlap.
Consumer Choice: Understanding a brand’s parent company can influence purchasing decisions, especially for those preferring ethical or sustainable business practices.

To learn more about the importance of company ownership, see resources like Companies House, Franchise Direct, and Investopedia.

Frequently Asked Questions

Who owns Graze, the UK snack box company?
Graze UK is owned by Unilever, following its acquisition in 2019[1]. For background and latest updates, see Who Owns Graze.

Is Graze Craze the same as Graze UK?
No, Graze Craze is a separate U.S. franchise specializing in charcuterie boards and is owned by United Franchise Group[4].

What happened to the original Graze snack subscription service?
In early 2024, Graze ended its classic letterbox subscription and tried a new monthly model, which was also paused after a few months[1].

Does Unilever own any other snack brands?
Yes, Unilever’s portfolio includes various food and beverage brands. Details can be found on Unilever’s brands homepage.

How can I check who owns a business in the UK?
Use tools like Who Owns or Companies House for official company ownership records.

Is Graze Craze available outside the U.S.?
Yes, Graze Craze opened its first Canadian outlet in 2024, with plans for further international expansion[3].

Where can I find more information on franchise ownership?
Review guides from Franchise Direct or consult the International Franchise Association.

Explore more company ownership stories and independent business insights at Who Owns and stay informed as the business landscape evolves.

Who Owns Graze