JML (John Mills Limited) is primarily owned by John Mills Limited, which holds 75% or more of the shares and voting rights in the company. The company is registered in England and Wales[1]. JML was founded by John Angus Donald Mills, who served as its chairman and majority shareholder until his death in 2025[2]. The company is a private limited company specializing in consumer product retail and direct-to-consumer marketing[3].
JML Direct Limited also lists another company, Befb Holdco Ltd, among its persons with significant control, but John Mills Limited maintains the primary ownership stake[1].
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