The primary owner of JML (John Mills Limited), known for its consumer product retail and direct response television marketing in the UK, is John Mills Limited. This company is recorded as having ownership or control of 75% or more of the shares and voting rights in JML Direct Limited. In addition, a company named Befb Holdco Ltd is also registered as a person with significant control[1].
John Mills, who founded JML in 1986 and served as its chairman and majority shareholder for much of its history, was closely tied to the business until his death in April 2025[2]. As of the latest available records, while John Mills Limited is listed as having significant control, the company itself—John Mills Limited—is privately held and was founded by John Mills[3].
JML is not to be confused with unrelated businesses or organizations using the initials “JML,” such as JML Piano, JML Optical Industries, or JML Construction Group[4][5][6].
Leave a Reply