Who Owns Kylie Cosmetics?

Kylie Cosmetics is currently majority owned by Coty Inc., following their acquisition of a 51% controlling stake in the company for $600 million back in 2019. Despite this change in ownership, Kylie Jenner retains a 44% ownership stake and maintains minority control of the brand.

The Acquisition by Coty Inc.

Coty’s acquisition of Kylie Cosmetics was a strategic move intended to leverage Kylie Jenner’s immense social media influence to boost their portfolio (Marketplace). By acquiring the majority stake, Coty became the primary owner and operational decision-maker for Kylie Cosmetics. This deal significantly shifted the power dynamics, yet Jenner continues to have a strong creative influence over the brand.

Kylie Jenner’s Continued Involvement

Despite selling a majority stake, Kylie Jenner remains heavily involved with the brand she founded. Her creative input is crucial to the product lines and marketing efforts, ensuring the brand stays true to its origins. However, the operational control lying with Coty means business decisions are largely in their hands. Jenner’s involvement thus focuses more on the aesthetic and branding aspects.

Potential Buyback Discussions

Reports have emerged indicating that Kylie Jenner is considering buying back Coty’s 51% stake. This suggests some dissatisfaction regarding how Coty has managed the brand. However, as of 2025, no formal buyback has been completed, and Coty remains the majority owner. Whether or not a buyback occurs in the future is yet to be seen, but it’s clear Jenner values maintaining a significant role in her brand’s direction.

Historical Ownership Structure

Initially, Kylie Jenner owned around 90% of Kylie Cosmetics, with her mother, Kris Jenner, believed to hold the remaining 10%. This changed with Coty’s acquisition, reducing Kylie’s ownership to 44% (CEO Today). This restructuring was a major transformation for the young entrepreneur’s business but opened avenues for further growth and global reach under Coty’s larger corporate structure.

Conclusion

Coty Inc. is the current majority owner of Kylie Cosmetics, but Kylie Jenner continues to play an integral role, especially in creative decisions. The business dynamics could shift if Jenner decides to buy back more controlling interest in the future. For now, the brand moves forward under the joint influence of Coty’s operational power and Jenner’s creative vision, continuing its success in the cosmetics industry.