Who Owns Madame Tussauds

Madame Tussauds is owned and operated by Merlin Entertainments, a major British leisure company. In 2019, Merlin Entertainments was taken private by a consortium comprising Kirkbi (the investment company of the founding family behind Lego), the private equity company Blackstone, and the Canadian pension fund CPPIB^[2]. While Merlin Entertainments manages the museums and attractions, the physical attraction sites (such as the flagship in London) are owned by private investor Nick Leslau’s firm Prestbury and are leased back to Merlin under a long-term agreement^[1].

Therefore, the combined group—Kirkbi, Blackstone, and CPPIB—ultimately controls Madame Tussauds through their ownership of Merlin Entertainments, with Prestbury holding the property assets under a sale and leaseback arrangement^[1][2].

References

• [1] Madame Tussauds – Wikipedia
• [2] Lego family leads $6 billion deal to take Madame Tussauds owner private