Who Owns Moroccan Oil?

Moroccanoil is owned by Moroccanoil Israel, Ltd., a privately held company that has made a significant impact in the beauty industry since its inception. Founded in 2008 by Carmen Tal and her then-husband Ofer Tal, the company is currently headquartered in New York City, marking its presence as a global brand.

The Origins of Moroccanoil

The journey of Moroccanoil began with an Israeli venture started by Mike and Erik Sabag in 2003. Over the years, Carmen Tal, inspired by the remarkable effects of the argan oil treatment she received during a trip to Israel, became determined to share this beauty secret with the world. Her vision led to acquiring distribution rights for North America, and eventually, she and her team purchased the company outright, driving its global expansion. You can learn more about her journey in this CBS News article.

A Brand Of Innovation and Quality

Widely recognized for its argan oil-based hair and body products, Moroccanoil has carved a niche in the beauty market with its innovative formulas and luxurious textures. Despite its name, Moroccanoil is not a Moroccan company. It is Israeli-owned and proudly sources argan oil from Morocco to create its signature lines, maintaining transparency about its operations and origins.

Manufacturing and Global Presence

Moroccanoil’s manufacturing facilities are primarily located in Israel, with additional operations in Italy and Canada. This strategic placement allows the brand to efficiently produce and distribute its products worldwide, meeting the high demand while maintaining quality standards and ethical sourcing.

Conclusion

The story of Moroccanoil is one of entrepreneurial spirit and global impact. From its roots as an Israeli venture to becoming a household name in beauty, the journey of Moroccanoil exemplifies innovation and dedication. As it continues to thrive, its commitment to quality and authenticity remains its strongest asset in the competitive beauty industry. Whether you’re a current user or new to the brand, exploring Moroccanoil’s offerings is an invitation to experience the luxurious benefits of argan oil firsthand.