Who Owns Twix Candy?

Twix candy bars have long been a favorite among chocolate lovers, known for their unique blend of biscuit, caramel, and chocolate. But did you ever wonder who owns and manufactures Twix candy? Understanding the brand’s ownership can offer insight into its market strategies, production, and global reach. So who holds the reins to this sweet treat?

In a Nutshell

• Twix Candy is owned by Mars, Incorporated, one of the world’s largest and most relevant confectionery companies.
• Mars, Inc., based in McLean, Virginia, is a private, family-owned entity that leads global sales in pet care, confectionery, drinks, and more.
• Twix’s journey began in the United Kingdom in 1967 under the name “Raider” in multiple European markets before adopting the Twix name.
• Twix is part of a diverse portfolio of sweets under Mars, including M&M’s, Snickers, and Milky Way.
• The company’s mission emphasizes quality, sustainability, and community impact, which extends across all its brands, including Twix.

Table of Contents

• Twix Candy Ownership History
• Mars, Incorporated: The Giant Behind Twix
• The Global Presence of Twix
• Mars’ Ethical and Sustainable Practices
• FAQs About Twix Candy Ownership

Twix Candy Ownership History

The origin of Twix candy is rooted in its European ancestry. The product was first introduced in 1967 in the United Kingdom by Mars Limited, initially under the name “Raider” in continental Europe. The name Twix was later adopted worldwide, aligning the brand under one umbrella for global distribution and marketing.

• Initially launched in the UK
• Named “Raider” in continental Europe until 1991
• Renamed “Twix” for consistent global branding

Mars, Incorporated: The Giant Behind Twix

Mars, Incorporated, is the proud owner of Twix, a testament to its expansive and diversified portfolio. As one of the world’s largest privately-held, family-owned businesses, Mars operates across various segments including Petcare, Confectionery, and Food.

• Founded in 1911 by Frank C. Mars in Tacoma, Washington
• Mars’ confectionery range includes significant brands like M&M’s, Snickers, and Milky Way
• Presence in over 80 countries

For more details on Mars and its array of brands, visit the Mars, Incorporated site.

The Global Presence of Twix

Twix bars are available worldwide, making them a staple at convenience stores, supermarkets, and specialty shops. Mars has leveraged Twix’s initial European popularity and expanded its market reach across the globe.

• Available in various flavor extensions such as Peanut Butter, Cookies & Cream, and Dark Chocolate
• Twix participates in Mars’ marketing campaigns that boost brand visibility and loyalty

For more about Twix’s reach, you might explore the Twix Worldwide Locations as explained in this resource.

Mars’ Ethical and Sustainable Practices

Mars, Incorporated emphasizes sustainability and ethical production techniques, striving to reduce environmental impact and improve the quality of life for farming communities.

• Commitment to sustainable cocoa sourcing
• Efforts to increase recyclable packaging across brands
• Initiatives for equitable growth in farming communities

To delve into more about these practices, read about Mars’ Sustainability Programs.

FAQs About Twix Candy Ownership

1. Who currently owns Twix?
Mars, Incorporated owns Twix, a major player in the global confectionery market.

2. What year was Twix introduced?
Twix was introduced in 1967 originally in the United Kingdom.

3. Is Twix still popular globally?
Yes, Twix retains widespread popularity due to its unique combination of flavors and ongoing product variations.

4. Was Twix always called by this name?
In many European countries, Twix was originally marketed as “Raider” until 1991.

5. Does Mars engage in sustainable practices?
Yes, Mars is dedicated to sustainability, focusing on sourcing, production, and community impact.

6. Are there unique Twix flavors?
Indeed, Twix offers flavors like Peanut Butter, Cookies & Cream, among others, alongside its classic variant.

For a comprehensive understanding of Twix’s ownership and relation to Mars, you might find further reading at Who Owns insightful.