Who Owns Skittles?

Skittles, the colorful and beloved chewy candy, has captivated taste buds around the world. But have you ever wondered who is behind this sweet sensation? Delving into the ownership and evolution of Skittles not only satisfies curiosity but also reveals interesting insights about the confectionery industry.

Top Takeaways

• Skittles is owned by Mars, Incorporated, a global leader in the candy and food industry.
• Mars purchased the brand from its original creators, and it upholds a legacy of innovative marketing strategies.
• The brand continues to thrive thanks to its vibrant advertising and new flavor innovations.

Table of Contents

• The Origin of Skittles
• Mars’ Acquisition and Expansion
• Marketing Strategies of Skittles
• Current Ownership Structure
• FAQs

The Origin of Skittles

The story of Skittles begins in the United Kingdom in 1974, when the candy was first produced by a British company. Although details of its early ownership are somewhat obscure, its initial launch was met with swift popularity.

• Originally marketed in the UK.
• Imported into the United States in the late 1970s.

Mars’ Acquisition and Expansion

Mars, Incorporated, acquired Skittles in the early 1980s. This acquisition marked a significant turning point for the brand. Mars, known for its expansive portfolio of confectionery products, brought Skittles to the forefront of its candy lineup.

• Established in 1911, Mars, Inc. is one of the largest privately-owned businesses in the world.
• Mars’ investment in global marketing helped Skittles gain international recognition.

Explore more about Mars’ ownership of Skittles and their diverse confectionery offerings.

Marketing Strategies of Skittles

Skittles has become renowned for its humorous and innovative advertising campaigns. The brand’s marketing strategies have played a crucial role in expanding its audience and maintaining its prominence in the candy market.

• The famous tagline “Taste the Rainbow” contributed greatly to brand recognition.
• Engagement with consumers through themed flavors and creative advertisements.

For a comprehensive look at Skittles’ marketing insights, browse through Skittles case studies by known marketing authorities.

Current Ownership Structure

Today, Skittles remains a valuable asset under the corporate umbrella of Mars, Incorporated. Within Mars, Skittles falls under the Wrigley division, which focuses mainly on confectionery, mints, and gum products. The seamless integration within Mars is evident in its global distribution and brand coherence.

• Overseen by Mars Wrigley Confectionery.
• Committed to innovation in flavors and sustainable sourcing.

For more details on who owns Skittles, visit whoowns.co.uk’s dedicated Skittles page.

FAQs

1. Who originally made Skittles?
Skittles was originally produced by a British company in 1974.

2. When did Mars acquire Skittles?
Mars acquired Skittles in the early 1980s.

3. What is the famous Skittles slogan?
The slogan is “Taste the Rainbow.”

4. Are Skittles available worldwide?
Yes, thanks to Mars’ distribution network, Skittles is available in many countries globally.

5. What division of Mars handles Skittles?
Skittles falls under the Mars Wrigley Confectionery division.

6. Has the formula for Skittles changed over time?
While new flavors are regularly introduced, the basic recipe remains popular among consumers.

7. Where can I learn more about Skittles’ ownership?
Check out the latest information on Who Owns Skittles.