Who Owns Supergoop

Who Owns Supergoop?

Finding out who owns Supergoop reveals a fascinating story of strategic investment, brand innovation, and impactful leadership. Blackstone Growth holds the majority stake in Supergoop, having acquired its interest in 2021. This acquisition forms a significant chapter in the journey of the pioneering sunscreen brand.

The Major Stakeholder: Blackstone Growth

The acquisition of a majority stake by Blackstone to acquire majority stake of Supergoop marked a turning point for Supergoop. Blackstone’s involvement aims to bolster product innovation and facilitate international expansion. Importantly, despite Blackstone’s large share, the foundational leadership of Supergoop, spearheaded by Holly Thaggard, retains substantial influence with significant equity ownership, alongside former CEO Amanda Baldwin and the senior management team.

Other Notable Investors

Supergoop’s ownership structure includes a diverse array of minority stakeholders. These include The Thaggard and Emery families, Encore Consumer Capital, and Cult Capital, among others. This broad investment base underscores the brand’s appeal and potential within the beauty and skincare market.

Founder’s Influence: Holly Thaggard

Holly Thaggard launched Supergoop in 2005 with a vision to revolutionize sun protection. Over the years, she has remained a key driver of the brand’s ethos and innovation, although she stepped back from daily management in 2024. Her influence continues to impact the strategic direction and mission of Supergoop.

Strategic Impact and Future Plans

Operating independently, backed by Blackstone, Supergoop is well-positioned to continue its trajectory of growth and innovation. The investment supports the brand’s ambition to broaden its global footprint and deepen its commitment to developing cutting-edge SPF products. According to Blackstone Growth’s announcement of their investment, the focus remains firmly on pioneering SPF innovation as a cornerstone of everyday sun protection.

Conclusion

In essence, the question of who owns Supergoop involves a dynamic blend of major investment by Blackstone Growth and steadfast leadership by Holly Thaggard and her team. As they chart a path forward, the diverse ownership and strategic backing ensure that Supergoop remains at the forefront of the SPF industry, dedicated to sun protection through continued innovation and responsible expansion.