Who Owns Reebok?

Reebok is a well-known brand in the athletic and lifestyle footwear and apparel market, but the ownership of the brand has changed hands several times in its history. Understanding who currently owns Reebok provides insight into the brand’s market position and strategic direction. This blog post delves into the past and present ownership of Reebok, offering a comprehensive understanding of the brand’s ownership journey.

Essential Highlights

• Reebok, initially an independent UK company, has gone through several ownership changes in its history.
• Adidas acquired Reebok in 2006, aiming to expand its presence in the US market.
• In 2021, Authentic Brands Group (ABG) purchased Reebok from Adidas for approximately $2.5 billion.
• This shift in ownership is expected to revitalize Reebok with a focus on its heritage and new market strategies.

Table of Contents

• The Origins of Reebok
• Adidas’s Acquisition and Ownership
• Authentic Brands Group Takeover
• The Future of Reebok
• Key Market Implications
• FAQ

The Origins of Reebok

Reebok was founded in 1958 by Joe and Jeff Foster in the UK. Initially, the company gained fame for creating sneakers that were sport-specific, driving innovation in athletic wear. The brand established a strong foothold in both the UK and beyond, sparking significant growth.

• Reebok’s early years emphasized uniqueness and quality.
• Grew as a leading brand through strategic partnerships, such as endorsement deals with major athletes.

For additional historical context on Reebok, consider reading more on the Reebok profile page.

Adidas’s Acquisition and Ownership

In 2006, Adidas acquired Reebok for approximately $3.8 billion. This strategic move aimed to challenge Nike’s dominance in the US market by leveraging Reebok’s existing popularity in the region.

• The acquisition allowed for synergy in research, development, and market strategies.
• Despite efforts, Reebok struggled under Adidas when competing with industry giants.

More insights can be found on how Adidas initially enhanced Reebok’s market efforts.

Authentic Brands Group Takeover

In 2021, Authentic Brands Group (ABG) acquired Reebok from Adidas for approximately $2.5 billion. ABG specializes in acquiring and managing consumer brands, suggesting a fresh strategic opportunity for Reebok.

• ABG’s acquisition places strong emphasis on Reebok’s heritage.
• Expectations include market expansion and increased focus on new consumer trends.

For insights into other brand acquisitions by ABG, visit Authentic Brands Group.

The Future of Reebok

Under ABG’s ownership, Reebok is poised for rejuvenation. Key strategies involve tapping into nostalgia while innovating to meet modern consumer demands.

• Plans include a more concentrated focus on online sales channels.
• Reebok aims to reclaim its position as a major player in athletic and lifestyle sportswear.

Key Market Implications

Reebok’s history of ownership reflects broader market dynamics and consumer trends. Current ownership under ABG is anticipated to drive a strategic realignment to capitalize on Reebok’s historic brand values.

• Potential for increased market share through targeted, data-driven campaigns.
• Partnerships with influencers and innovative athletes are on the horizon.

To understand more about market strategies for similar brands, explore industry insights on Business of Fashion.

FAQ

1. Who initially owned Reebok?
   • Reebok was founded by Joe and Jeff Foster in the UK in 1958.
2. Why did Adidas sell Reebok?
   • Adidas sold Reebok to focus on its core brand and because Reebok was unable to meet growth targets.
3. What is Authentic Brands Group’s strategy for Reebok?
   • ABG plans to leverage Reebok’s heritage to expand market presence and tap into youthful and nostalgic consumer markets.
4. Has Reebok’s product line changed under ABG?
   • There have been increased efforts in digital sales and revitalizing classic products while introducing new innovative lines.
5. What is the impact of ABG’s acquisition on Reebok employees?
   • Initial reports suggest minimum disruption with a focus on growth, potentially leading to job stability and creation in strategic areas.
6. Where can I buy Reebok products now?
   • Reebok products are available on their official website, through major online platforms, and in sporting goods stores worldwide.

For a deeper dive into the movements of Reebok and similar brands, visit Who Owns.