Who Owns Jaecoo?

Jaecoo is owned by Chery, the Chinese carmaker from Wuhu in Anhui province — and Chery’s own ownership is unusual: it is neither straightforwardly state-owned nor private. Since its 2025 flotation the largest holder is the Anhui and Wuhu government at a reported 36%, alongside employees, Luxshare and CATL. Companies House names nobody: the UK company files a “no registrable person” statement. Ownership verified 6 September 2026.

Who owns the Jaecoo brand?

Jaecoo is a marque created by Chery Automobile in 2023 for export markets. It is not an independent company and never has been — it was designed from the outset as a brand to sell Chery vehicles outside China, positioned around off-road styling.

In Britain the cars are handled by OMODA & JAECOO UK LIMITED (15203898), incorporated 11 October 2023. One company covers both marques, which tells you how closely they are managed.

Its PSC register has been empty since incorporation: an active statement that the company knows of no registrable person or registrable relevant legal entity. The UK register therefore establishes nothing about who owns Jaecoo.

Parent company and ultimate owner

The answer has to come from China. Chery Automobile Co. Ltd owns the brand, and Chery’s own structure changed materially in 2025.

Until then Chery Automobile was a subsidiary of Chery Holding Group, under the Wuhu municipal government. After its 2025 flotation it was separated from Chery Holding and is now held by a mix of public and private shareholders. Reported holdings put the Anhui and Wuhu governments at around 36%, employees at around 18%, the electronics manufacturer Luxshare at around 17%, and the battery makers CATL and Gotion at smaller stakes.

That composition matters for how the question is usually asked. Chery is not a wholly state-owned enterprise, and it is not a private company either. The state is the largest single shareholder without holding a majority — a mixed-ownership structure common among large Chinese industrial firms and poorly captured by either label.

Brand owner vs operating company

Chery owns the marque and builds the vehicles. The UK company imports and supports them, and the showrooms belong to independent motor retail groups holding franchises — the same arrangement described on this site’s Škoda and Land Rover pages.

Jaecoo also illustrates something particular to Chinese exporters: the brand you buy in Britain may not exist in China at all. Chery sells different marques domestically, and Omoda and Jaecoo were built for export. A Jaecoo is a Chery under a name chosen for foreign markets.

When the ownership changed

Jaecoo has never changed hands. It was created by Chery in 2023 and launched in the UK in 2024, making it one of the newest marques on British roads.

What has changed is the ownership of its parent. The 2025 Chery flotation converted a municipally controlled subsidiary into a listed company with a dispersed register, diluting the state’s position from control to a large minority.

Omoda and Jaecoo together passed a reported one million cumulative global sales in April 2026, under three years from launch — which is the reason the ownership question is being asked at all.

Related brands in the same group

Chery owns Omoda, Jaecoo’s sister marque and its partner in the same UK company, along with Exeed, iCar and the Chery brand itself. Omoda is positioned around urban and crossover models, Jaecoo around off-road styling; the ownership is identical.

Chery has no connection to BYD, Geely or SAIC, the other Chinese groups selling in Britain. Those are separate companies with separate owners — Geely owns Volvo Cars, Lotus and Polestar, SAIC owns MG, and BYD is separately listed, as this site’s pages on each set out. Chinese carmakers are routinely treated as a single bloc and they are competitors.

Sources and verification

The UK company number, its 11 October 2023 incorporation and the active “no registrable person” statement are from the Companies House register — and it is worth being explicit that the register establishes nothing about Jaecoo’s ownership.

Everything above the UK company comes from Chery’s own disclosures around its 2025 listing and from reporting of that flotation. Chinese listed-company disclosure operates under different rules from the UK’s, and shareholdings held by state-linked entities can be harder to trace to an ultimate holder than this page can resolve. The percentages are reported figures at a stated date. Companies House does not verify most filed information.