Who Owns Kick?

Kick is owned by the founders of Stake.com. The streaming platform belongs to Easygo Entertainment, the Melbourne company behind the gambling site Stake, founded by Ed Craven and Bijan Tehrani. It is private, Australian, and has no UK-registered company at all — so Companies House establishes nothing. Reporting on the split between the two founders is contradictory, and no register resolves it. Ownership verified 6 September 2026.

Who owns Kick today?

Kick is operated by Kick Streaming Pty Ltd, an Australian company established on 14 November 2022, whose sole shareholder is Easygo Entertainment Pty Ltd of Melbourne.

Easygo is the company behind Stake.com, the online casino and sportsbook. Kick and Stake share owners, share a founding team and were built by the same people — which is the single most important fact about the platform’s ownership and the one most often left out.

There is no UK company. Searching Companies House for Kick or for Easygo returns thousands of unrelated businesses and no operator of the platform. Nothing about Kick is on the British register.

Ultimate parent and corporate structure

Easygo Entertainment Pty Ltd is the parent. Above it sit the founders’ personal holding structures, including Ashwood Holdings, associated with Ed Craven.

An Australian proprietary limited company is roughly the equivalent of a British private limited company, but the disclosure regime is materially lighter: small proprietary companies are generally not required to lodge financial statements publicly, and Australia has no equivalent of the UK’s PSC register. There is no filed document naming Kick’s ultimate beneficial owners.

Stake’s own gambling operations are licensed offshore, principally through Curaçao, which adds a further layer between the brand and any regulator’s public record.

Major shareholders or controlling persons

Ed Craven and Bijan Tehrani founded both Stake and Kick and own the group between them. Craven, an Australian, is the more publicly visible of the two.

Beyond that, the reporting genuinely conflicts, and this page will not pretend otherwise. Some accounts describe Craven as holding a controlling two-thirds of Easygo through his holding company; others describe Tehrani as the majority owner. Both cannot be right, and no public register settles it.

That is worth stating plainly rather than resolving by picking the more common version. On most pages on this site a filed document arbitrates between competing claims. Here there is none, and the honest answer is that the split between two named individuals is not established.

Tehrani stated in April 2026 that the two had personally invested close to $1bn in Kick since launch — a figure that indicates the scale of the founders’ commitment, and equally that Kick has been funded from the owners’ own pockets rather than by outside investors. No fund, no institution and no strategic partner holds a stake.

Official records and evidence

This page has no UK register evidence, and that is the finding rather than a gap in the research.

Kick operates in Britain, is used by British streamers and viewers, and has no British company — so there is no PSC register, no filed accounts and no company number to check. Every fact above rests on Australian corporate records, the founders’ own public statements and press reporting.

Australian company records are obtainable from ASIC, but they are paid-for, less detailed on beneficial ownership than Companies House, and carry no equivalent of the PSC declaration. Where a Curaçao gambling licence is involved, the public record thins further still.

The practical consequence for a UK reader is that ownership claims about Kick cannot be independently verified from any free public register — which is unusual among the companies covered on this site, and is why the conflicting founder-split reporting has never been resolved.

Ownership history and changes

Kick has not changed hands. It was created by an existing business rather than acquired by one.

• 2017 — Craven and Tehrani launch Stake.com, which grows into one of the largest crypto gambling sites.
• 14 November 2022 — Kick Streaming Pty Ltd established; the platform launches in beta.
• 2023 — Kick recruits high-profile streamers from Twitch with a 95/5 revenue split in creators’ favour and large guaranteed contracts.
• 2026 — the founders confirm investment approaching $1bn.

The 95/5 split, against Twitch’s usual 50/50, only makes sense in light of the ownership. Kick has never needed to be profitable on its own terms, because it is funded by its owners and cross-promotes their gambling business — an arrangement that would be difficult for a company answerable to outside investors.

Related companies and brands

The group’s principal business is Stake.com, along with Stake’s sports sponsorships, which have included Premier League shirt deals and Formula One.

Kick is not connected to Twitch, which belongs to Amazon, nor to YouTube, which belongs to Alphabet — both covered elsewhere on this site, and both owned by companies whose share registers are a matter of public record.

The contrast is the useful one. Twitch’s ultimate owner can be established from SEC filings in minutes. Kick’s cannot be established from any public filing at all, and its owners also own a gambling company that the platform promotes. For a viewer, that relationship is more consequential than the corporate detail: gambling advertising on Kick is advertising by the platform’s owners for their own business, and in Britain that falls within the remit of the Gambling Commission and the Advertising Standards Authority rather than any companies registry.