Who Owns Misfits Boxing?

Misfits Boxing was founded by KSI and is not owned by a single party. It is run by KSI alongside Mams Taylor and the promoters Kalle and Nisse Sauerland, with the sports agency Wasserman reported to hold around 25%. Its events are broadcast under a long-term deal with DAZN. One caution up front: this page does not identify a Companies House entity as the promotion, because the register does not clearly show one — see Sources. Ownership verified 6 September 2026.

Who owns Misfits Boxing?

Misfits Boxing is a crossover boxing promotion — bouts between influencers, former athletes and professional fighters — founded in 2022 by KSI, the British YouTuber and musician Olajide Olatunji.

Ownership is shared rather than held by one person. The reported picture is KSI as founder, with Mams Taylor and the Sauerland brothers running the promotion, and Wasserman holding a reported 25% stake.

Ownership and control structure

Three roles sit alongside each other and are easy to confuse.

The founder and face. KSI created the promotion and fights on its cards, which makes him its most visible figure. Being the founder and the headline attraction is not the same as being the owner.

The promoters. Kalle and Nisse Sauerland, long-established boxing promoters, are described as co-owners and run the operation. Wasserman Boxing, which they lead, handles the technical and logistical side of Misfits events — contracts, broadcast relationships, transport.

The agency stake. Wasserman is reported to hold around 25% of Misfits. That is a genuine ownership interest, and it is a minority one.

Key investors or controlling entities

No party is reported at a level that would amount to control. A 25% agency stake alongside a founder and operating promoters is a shared structure, not a controlled one.

DAZN is not an owner. The five-year agreement announced in 2026 makes DAZN the exclusive broadcaster of KSI’s fights and MF & DAZN: X Series events. A broadcast rights deal, however long and however prominently co-branded, is a commercial contract — the naming of the series is a licensing arrangement, not evidence of a shareholding. This distinction matters throughout combat sports, where broadcasters and promotions are routinely conflated.

One live uncertainty: Wasserman was reported in November 2025 to be exploring a sale of its boxing business, without a named buyer. If that completed, the 25% would change hands. Whether it has is not established here.

How the organisation is structured

Misfits is a promotion rather than a league or a governing body. It stages events, contracts fighters bout by bout, and sells broadcast rights. It does not sanction fights — that sits with the relevant boxing authority — and it does not own the fighters who appear on its cards, who are contracted per event or per deal.

The distinction between a promotion, a sanctioning body and a broadcaster runs through this section of the site, and Misfits sits squarely in the first category.

Ownership history

KSI founded the promotion in 2022, initially as an outlet for influencer boxing built around his own following. It grew quickly through the MF & DAZN: X Series, with the Sauerlands bringing conventional promotional infrastructure and Wasserman taking its stake. The five-year DAZN rights agreement announced in 2026 is the most significant commercial development since.

Sources and verification

The ownership positions above are reported figures, not register-verified, and this page is deliberate about not going further than the evidence.

A Companies House search for “Misfits” returns thousands of companies. Two at a shared London address look superficially plausible — MISFITS BB LTD (16125505, incorporated December 2024) and its controller MISFITS ENTERTAINMENT LIMITED (10368863, incorporated September 2016) — but the second predates the promotion by six years and its ceased PSCs point towards a film production business rather than a boxing one. We have not established that either company is the Misfits Boxing promotion, so neither is asserted here. Matching a well-known brand to a similarly named company on the register is exactly the error this site warns about elsewhere, and it would be no better for us to make it.

Anyone needing register-grade proof should confirm the corporate entity from the promotion’s own filings or published terms before relying on a company number.